Recyclus appoints industry expert as sales and marketing consultant

Recyclus Group Ltd, has appointed Sadie Wigglesworth as a consultant advising on sales and marketing strategy.

Sadie has almost three decades of experience working at a senior strategic level in the automotive sector, including as Commercial Director for Aston Martin Racing and multiple seasons in various senior marketing roles for motorsport teams ranging from World Rally to Formula One. In 2013, Sadie founded Hatfits Brand Partnership Consultancy (“Hatfits”), utilising her industry acumen and extensive network of industry contacts to provide marketing and partnership development support for global OEMs. Hatfits has also supported blue chip companies with sizeable partnership projects in many other industries, including high tech, consumer electronics and petrochemical.

Sadie will work with Recyclus to accelerate the UK sales strategies through the 18 identified verticals that will produce the ongoing feedstock as it starts commercial production and scaling up of its operations at its first lithium-ion (“Li-ion”) recycling plant in Wolverhampton. The Wolverhampton plant is the UK’s first industrial scale (licensed for 22,000 tonnes throughput) facility capable of processing end-of-life Li-ion batteries to produce black mass containing critical battery metals that can be reprocessed and sold back into the battery supply chain. As such, the plant provides producers across all Li-ion products with a much-needed solution towards reducing theirb environmental impact and driving operations cradle-to-cradle, whereby materials and components can be repurposed or recycled indefinitely, as part of the global transition to net zero.

Robin Brundle, Director and Co-Founder of Recyclus, said:

We are excited to welcome Sadie as adviser to the Recyclus team. Her expertise will help Recyclus boost visibility, grow existing partnerships and attract new ones, as we strive to maintain our position as the leader for the UK in the circular battery economy, driving the transition towards a carbon neutral future.

Sadie Wigglesworth, Owner & Managing Director, Hatfits Brand Partnership Consultancy, commented:

I am delighted to be working with Recyclus on this important and timely project. Safe lithium-ion battery disposal is something that is in its infancy here in the UK, which needs to accelerate, and fast. The number of industries touched by this problem is staggering and Recyclus’ ability to extract ‘black mass’ and electrolytes from retired and redundant batteries will make a sizable contribution to the production of new batteries.

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